ESG is one of the fastest growing segments of investing, across the spectrum of financial products from ETFs to specialized, custom strategies. A recent survey from the Morgan Stanley Institute for Sustainable Investing and Morgan Stanley Wealth Management reports that 77% of global investors are interested in sustainable investing, and 54% anticipate increasing their sustainable investments in the next year.1
This growth makes them much easier to deploy in investment portfolios, and it also ensures that the individual values of the investor can be expressed in a way that can potentially help them meet their financial goals.
Along the way, these strategies are active participants in creating change.
Breaking Down the Acronym
There are three components to ESG. The first two are usually most important to an individual investor, as they connect most directly to values. For institutional investors, the third one plays a role, under the theory that these principles can help to make the company better run and more responsive to shareholders – which can translate into better financial performance.
Environmental
Is the company an active participant in helping to support sustainability? Companies that support the move away from fossil fuels or participate in other key functions would of course be examples. But for companies that are not actively promoting sustainability, the question is more about the impact of the business on the environment. This can include everything from carbon footprint, toxic chemicals involved in manufacturing processes, and even how the supply chain is managed.
Social
This used to be more about how workers are treated but has evolved into an understanding of how the company is structured and what the social impact is on the broader community. Companies that embrace diversity and work towards equality in all spheres – even to becoming advocates for social good beyond just their own hiring practices – are becoming the standard. Where companies used to avoid taking public stances on anything likely to be controversial, we’ve seen over the last year that companies who take a stand have been rewarded, even if those gains are so far just in reputation.
Governance
This is about the company’s board and management. It includes everything from executive pay to diversity in leadership and how responsive a company is to its shareholders. This is where transparency, privacy issues, data security, etc. come into play.
Investing in Growth
The $1.2 trillion Bipartisan Infrastructure Law of 2021 is funding transportation, energy and climate infrastructure projects. This is intended to help meet 2030 climate goals – but will also rebuild key pieces of the infrastructure while likely significantly adding to the economy.
Incorporating ESG into Your Daily Life
Incorporating your values in investing into your daily life is easier now than it has ever been. One of the measurements for a company’s commitment to ESG is whether the company is a Certified B Corporation. These corporations meet the highest standards of verified social and environmental performance, public transparency and legal accountability. They work diligently toward maintaining these standards to balance profit and purpose.
But you’re not limited to just investing in Certified B-Corps – you can use your power as a consumer to shift your buying patterns to make a difference. On your next trip to the supermarket – take a look at the packaging on the products you buy. Many of them will display the B-Corp. symbol. And for those who don’t, there’s probably an alternative that does.
The Bottom Line
ESG has moved well into the mainstream and offers products and strategies that work for every investor’s values while also working towards their goals. No matter what stage you’re at in your financial journey, incorporating ESG investing can be both a long-term strategy and provide opportunity as we enter a historic phase of rebuilding both the economy and our country. On the less-heroic front, being selective and intentional about the products you buy can make a big difference.
- Sustainable Signals: Individual Investors’ Interests and Priorities. Morgan Stanley Institute for Sustainable Investing. 2024.
Disclaimer: This article is provided for educational, general information, and illustration purposes only and is not exhaustive. Diversification and/or any strategy that may be discussed does not guarantee against investment losses but are intended to help manage risk and return. If applicable, historical discussions and/or opinions are not predictive of future events. The content is presented in good faith and has been drawn from sources believed to be reliable. Nothing contained in the material constitutes tax advice, a recommendation for purchase or sale of any security, or investment advisory services. We encourage you to consult a financial planner, accountant, and/or legal counsel for advice specific to your situation. Reproduction of this material is prohibited without written permission from Martos Wealth Management, LLC, and all rights are reserved.
